Give your guest the possibility of booking directly from Google by connecting your property to Google Hotel Ads and create campaigns for your property!

Many people when they look for accommodation they start with Google search or Google Maps. Google Hotel Ads is a metasearch platform which gives an alternative way of booking. Google displays your booking engine prices in direct comparison with other OTAs. Let’s say a guest makes a general search like “Hostels in Prague”. He will see a map with properties in the chosen city, with their prices and availability.

FrontDesk Master can connect with Google Hotel Ads via third party integrarions, so it has an extra monthly cost. Please contact support@frontdeskmaster.com if you have any questions.

Google gives the following two options:

1) Paid hotel booking links


2) Free hotel booking links


Integration via HotelRunner

This one requires HotelRunner account and their booking engine

"HotelRunner is the authorized business partner of the Google Hotel Ads Commission Program globally. Therefore, you can pay Google commissions through HotelRunner at no additional cost. Moreover, unlike the Cost Per Click (CPC) model on metasearch systems, you pay only after the reservation is realized thanks to the Cost Per Acquisition (CPA) model.

You will just pay a commission to Google for confirmed bookings which is a flat 15% (taxes, charges, cancellations, and no-shows excluded). You do not pay any commission for canceled bookings. If the guest cancels their booking on your website, HotelRunner will report it to Google directly and no commission will be charged. You will not pay HotelRunner any fees for this subscription other than the commissions paid to Google.

With Google Hotel Ads integration that you can start with a single click on HotelRunner, you can display your property on Google and Google Maps, and start receiving bookings directly from these platforms."*

*Source: https://blog.hotelrunner.com/google-hotel-ads/

In order to connect HotelRunner account with FrontDesk Master, you to enter in HotelRunner Store in your HotelRunner account:

And subscribe to PricePoint application:

Once it is done please send us your HotelRunner account ID to support@frontdeskmaster.com..

The same way in HotelRunner Store you need to subscribe to Google Hotel Ads: